A lot of companies pay huge money for " using" celebrities. Most of the cosmetic companies have started involve the famous faces of actresses like Drew Berrymore, Eva Langoria, Sara Jesica Parker or Jesica Alba instead of super models.It's working because a lot of women identify, look up to them and they want use at least the products they use, specially when they are affordable. Honestly I don't even think they use the staff they advertise. However, Tiger Wood is obligated to wear only Nike, when he signed a contract with them. In my opinion endorsing product may not work when companies use not the "right" person for it.
I think they involve the actresses is because people more attached to actresses becasue of their role model in movies or influenced by them.
ReplyDeleteIf you feel connected with the famous person, you'll probably buy that product. Right?
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